Email Campaigns
Keep your audience engaged with automated email campaigns. Send welcome messages, launch updates, and build a community around your indie game.
Getting Started with Email Campaigns
Configure Your Sender Email
Create Your First Campaign
Start with a welcome email campaign that automatically sends to new subscribers.
Welcome Email Ideas:
- • Thank them for their interest
- • Share your game's story
- • Show exclusive screenshots
- • Set expectations for updates
Campaign Types:
- • Welcome sequence
- • Development updates
- • Launch announcements
- • Post-launch follow-ups
Best Practices
✅ Email Best Practices
Write compelling subject lines
Keep them under 50 characters and create curiosity
Personalize your emails
Use the subscriber's name and reference their interests
Include clear call-to-actions
Make it obvious what you want readers to do next
Test before sending
Send test emails to yourself and check all devices
❌ Common Mistakes
Don't email too frequently
Weekly or bi-weekly is usually enough
Don't use spammy language
Avoid ALL CAPS and excessive exclamation marks!!!
Don't forget mobile optimization
Most people read emails on their phones
Don't ignore analytics
Track open rates and clicks to improve performance
Campaign Analytics
Track Your Email Performance
Monitor key metrics to understand how your campaigns are performing and optimize for better results.
Open Rate
% who opened your email
Click Rate
% who clicked links
Delivery Rate
% successfully delivered
Conversion
% who took action
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